Challenge: College students don’t believe they can find stylish options at Walmart.

Insight: Coming of age is a cycle of reinvention, and for Gen Z, identity is something to actively build and broadcast.

Idea: Qurator. Giving students the tools to shop and share personal aesthetics in the Walmart app, by turning listings into moodboards, with uniquely generated style titles.

Endless listings means unlimited title generations.

Turns Walmart’s seemingly random offerings into an identity - and gives it a name.

At summer hotspots where outfits are intentional, the Qurator pop-up assigns a live title to your fit, something instantly shareable and shoppable.

AD/CW: ETHAN DAVIDSON