Challenge: Highlight how limits of the blind get left out of design considerations.

Insight: Aesthetic fads taking off in a rush often leave accessibility behind.

Idea: Tactails. Blind Boxes that celebrate tactile experience over colour variation. Reimagining collectibles through the hands of those who feel to see, of their trusted companions, retrievers.

Each toy comes with an interchangeable guide dog vest to become a bag charm.

AD/CW: ETHAN DAVIDSON