Challenge: Highlight how limits of the blind get left out of design considerations.
Insight: Aesthetic fads taking off in a rush often leave accessibility behind.
Idea: Tactails. Blind Boxes that celebrate tactile experience over colour variation. Reimagining collectibles through the hands of those who feel to see, of their trusted companions, retrievers.
Comes with interchangeable guide dog vest to become a bag charm.
Highlighting tactile differences in places where people are already accustomed to touching.
Creator campaign to spread further awareness.
AD/CW: ETHAN DAVIDSON