Challenge: Highlight how limits of the blind get left out of design considerations.

Insight: When aesthetic fads take off in a rush, accessibility can get left behind.

Idea: Tactails. Blind Boxes of bag charms that celebrate tactile experience over colour variation. Reimagining collectibles through the hands of those who feel to see, of their trusted companions - retrievers.

Each toy comes with an interchangeable guide dog vest to become a bag charm.

AD/CW: ETHAN DAVIDSON