Since growing up watching Scooby-Doo, I’ve dreamt of having an important role in a gang of creative problem-solvers.

And, honestly, uncovering insights can feel like yanking a rubber monster mask off society’s unspoken truths.

I’ve always learned by doing, saying yes to adventure, and throwing myself into opportunities to learn, grow, and laugh. So, I moved to Toronto from Newfoundland, seeking the magic that sparks when art and commerce collide.

What’s followed has been an explosive decade of new experiences, skills, and characters, in the worlds of nightlife, TV production, drag, and burlesque. I strongly believe this immersive experience with people and pop culture is my greatest asset when ideating campaigns people can actually relate to.

The insights that aren’t just found, you have to live and seek them out yourself.

And they would get away with it, too, if not for this meddling kid.