Challenge: Toronto sends countless usable items to landfill simply because throwing them away is the easiest option.

Insight: The difference between waste and something worth keeping often isn’t the object itself, but how we choose to see it.

Idea: Is Trash All You See? The things we leave behind don’t lose their value just because we’ve stopped needing them. Look again, and you might see another use, another home, another story waiting to begin.