Challenge: Make Twix stand out amongst chocolate bars by highlighting how they give you a good thing - twice.

Insight: In digital etiquette, one punctuation mark is corporate filtered, whereas two implies a friendly, casual tone.

Idea: Snack Like You Mean It!! Twix owns double exclamations as a symbol of warmth and authenticity, as two sounds sweeter than one.

For a generation of interns new to corporate etiquette, the difference between professional and passive-aggressive can be as small as a period.

So, Twix greets them at the office, with disguised invites for a tool that sweetens the tone!!

An anxious new hire can now focus on the message, instead of worrying about tone!!

Attached to other ads and signs, proving anything becomes sweeter when you Twixclaim It!!

AD/CW: ETHAN DAVIDSON