Problem: Most people don’t see Bulk Barn as a go-to for snack shopping.

Insight: Gen-Z/Millennials are a globalized generation that dream of world travel, but struggle to afford it.

Idea: Snackers Without Borders. Highlight what Bulk Barn offers that competing snack stores don’t: an international selection. By providing a taste of world cultures, we turn economic constraints into culinary adventures right at home.